Dado que a área de actividade desta empresa é a produção de idéias e conteúdos, esta prática faz-nos pensar no surgimento de idéias, habitualmente ilustrado com uma lâmpada. Neste caso concreto procurámos distinguir a “Um Génio…” dando-lhe uma posição superior na produção de idéias “luminosas”. A estrutura tridimensional ajuda a dar consistência e profundidade às idéias desta empresa.
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